You might already know that 60% of consumers now go to the Web first for info on their local purchases.

That’s right—60% of your prospects are looking for your services online before they turn to traditional sources like the printed Yellow Pages book.

But did you also know that once prospects have found your ad or your site, what they really want then are customer reviews? What’s more helpful in deciding which business to call? The fact is that 80% of consumers place more trust in businesses that display customer reviews.

So, you’re delivering great service, right? How many customer reviews of your service can you find online? 10? 2? None? Are the reviews in a place where your prospects will even see them? Do those reviews reflect your great service, or that one ticked-off, impossible-to-reason-with customer from 2004?