ValueStar helps local service businesses communicate their record of satisfying customers in ways that both consumers and businesses can trust.  ValueStar Verified Ratings & Reviews are more reliable than customer reviews gathered at typical Internet "review sites" because they are gathered only from verified customers of the business in question, and because ValueStar uses patent-pending techniques to proactively survey customers so that ratings reflect a broad and significant sample of a business' customer base.  Consumers trust ValueStar Verified Ratings & Reviews enough to make their purchasing decisions based on them, and feel empowered knowing they'll have the option of submitting a review on a ValueStar business that will also earn ValueStar Rewards points comparable in value to a 1% rebate on their transaction.  Businesses trust the objectivity of ValueStar Verified Ratings & Reviews enough to display them on their own website, updated automatically by ValueStar.  Since its founding in 1992 in Oakland, California, ValueStar has conducted more than one million customer satisfaction surveys on behalf of more than 7,000 businesses nationwide.

For businesses with the strongest records of customer satisfaction, ValueStar also offers the ValueStar Customer-Rated program, in which ValueStar not only conducts a telephone survey of a business' recent customers, but also confirms that a business is properly licensed and insured, has good credit standing (and so is unlikely to go out of business suddenly), and has no pattern of legal judgments against it.  Businesses who qualify for the ValueStar Customer-Rated program are licensed to use the ValueStar Customer-Rated seal in their signage and in their online and offline marketing, and receive the backing of ValueStar's $1,000 Money-Back Customer Satisfaction Guarantee awarded to their customers who submit feedback (in addition to ValueStar Rewards points).

For consumers, the ValueStar Customer-Rated seal represents the assurance and peace of mind that a business will perform a job reliably and in a customer-friendly way, making their selection of a service provider easy, convenient, and worry-free.  For businesses, the reassurance to new and existing customers provided by being ValueStar Customer-Rated is one of the most powerful sales and marketing tools available.

Businesses that use ValueStar Verified Ratings & Reviews or that have earned ValueStar Customer-Rated status are listed on the ValueStar.com website and with a growing list of search engines and Internet Yellow Pages publishers.  ValueStar businesses can display ValueStar reviews on their own websites, updated automatically.  ValueStar includes ratings for service businesses in over 300 industry categories across 1200 SIC (standard industrial classification) codes.

ValueStar is owned by Service Ratings, LLC, a privately held company based in Chevy Chase, Maryland.