June 20, 2005

OAKLAND, Calif. - (June 20, 2005) - ValueStar, the Oakland-based publisher of ratings of local service businesses today announced it has selected Incentive Logic, Inc. of Scottsdale, AZ to manage the ValueStar Rewards program, which provides points-based rewards to customers of ValueStar Customer-Rated service businesses when they provide feedback on the quality of the business' service.

Lou Morsberger, President & CEO of ValueStar, said "Incentive Logic offers a terrific combination of a well-developed rewards menu and user-friendly, state-of-the-art online systems for our ValueStar consumers. We're excited that our consumers will have access to great rewards while our service businesses can know that by participating in the ValueStar program they are offering their customers a benefit few of their competitors can match—a loyalty program that will keep customers coming back and referring new customers all the time."

Alicia Coleman, Vice President for Worldwide Sales and Client Services for Incentive Logic, remarked that "ValueStar has such universal appeal, we saw them as a natural fit for our rewards platform, which offers a user-friendly way to post and redeem rewards, whether the consumer has earned rewards for maintenance on their house or for auto repair or for a visit to the doctor. Whether a ValueStar consumer is 35 years old or 70, male or female, we have an appealing ValueStar Rewards offer for them—including merchandise, gift cards, and airline miles—and it's an offer that will engender great loyalty both to ValueStar and to ValueStar Customer-Rated businesses."

The ValueStar Rewards program will be launched later this summer in tandem with a newly designed ValueStar.com website that will also provide ValueStar's updated ratings on service businesses in the San Francisco Bay Area.

About Incentive Logic
Incentive Logic, Inc. is an established marketing services leader providing a full line of strategically designed incentive and loyalty programs enabling companies to motivate, thank, or reward customers, increase partners' promotional effectiveness and recognize or drive employee productivity. Founded in 1998, Incentive Logic, Inc. is a privately held company headquartered in Scottsdale, Arizona. For more information, contact Roberto Guerrieri, SVP of Marketing, at (480) 776-0800 or visit www.incentivelogic.com.

About ValueStar
ValueStar is a leading publisher of online and printed local service directories providing confirmed consumer ratings of service businesses and professionals. ValueStar evaluates local service companies on a range of factors and uses a proprietary system to gather feedback from actual consumers. The company is owned by Service Ratings, LLC and headquartered in the Washington, DC, area, with operations in Oakland, Calif., which service consumers and businesses throughout the Bay Area.

For more information, go to www.ValueStar.com.