The original ValueStar was founded in 1992 in California's San Francisco Bay Area by a team of service-oriented managers with experience in customer satisfaction, small business marketing, and service business leadership. This team recognized the need for a 'service' rating to match quality-conscious buyers with quality service businesses and professionals.

Today, the ValueStar Customer-Rated Program is operated by Service Ratings, LLC, a private company formed in 2002 whose owners share that same, original vision of providing consumers with information they need to make better decisions about local services - information backed up by a promise to help resolve disputes and by a money-back guarantee of the quality of ValueStar's Customer-Rated service providers. The ValueStar program maintains its operational headquarters in Oakland, California.

ValueStar Core Values

As a leading rating organization of service businesses in America , our product offerings reflect our commitment to being a socially responsible company. It's that element of "social responsibility" combined with cutting-edge product innovation, a strong and experienced management team, financial stability, and progressive thinking that attracts talented and passionate people to ValueStar.

Our core values are the guiding principles that define our workplace and enable us to retain our marketplace leadership position.

• Customer focused. Our decision-making always considers customer perspectives. Our employees are also our customers.

• People are our number one asset. We treat everyone as we would want to be treated ourselves.

• The highest ethical standards. We operate with integrity and never compromise for results. We can be trusted to do the right thing.

• Open communication. We foster an environment of full disclosure, with inclusive rather than exclusive decision-making.

• Team identity. We work as a team, respectful of others at all times, with a sense of pride about the work we do.

• Stimulating atmosphere. We're solution-oriented and productive, and strive to keep the workplace fun and exciting.